Strategies for Video Producers to Tell Their Good Stories Under the 5W Model of Communication

Authors

  • Wenqian Hong School of Foreign Studies, Wenzhou University, China
  • Yixuan Jiang School of Foreign Studies, Wenzhou University, China
  • Rui Wen School of Foreign Studies, Wenzhou University, China
  • Wenyu Chen School of Foreign Studies, Wenzhou University, China
  • Nan Lou School of Foreign Studies, Wenzhou University, China
  • Jinxuan Deng School of Foreign Studies, Wenzhou University, China
  • Jiayun Li School of Foreign Studies, Wenzhou University, China
  • Hanfei Li School of Foreign Studies, Wenzhou University, China
  • Dan Ye School of Foreign Studies, Wenzhou University, China

DOI:

https://doi.org/10.61414/jeti.v6i1.171

Keywords:

International communication; communication strategy; video production

Abstract

In recent years, with the rise of video media such as YouTube and Tik Tok, the short video creation industry has emerged. How to spread China's excellent culture and how to “tell a good Chinese story” have become a hot concern. Using the 5W Model of Communication as a framework for analysis, this paper selects Chinese short videos with high popularity on YouTube as the object of the study. Studies found that the success of these videos was associated with five factors in the process of communication, which are communication main forces, communication content, communication channels, communication audience, and audience effects. Through theoretical and data analysis, the study concluded five strategies in video production to help promote Intercultural communication.

 

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Published

2024-04-02